Read E-retailers' expansion to social media platforms Role of business model alignment
You can download in the form of an ebook: pdf, kindle ebook, ms word here and more softfile type. Read E-retailers' expansion to social media platforms Role of business model alignment, this is a great books that I think.
How does e-business model alignment affects e-retail This books provides a general overview of how alignment in the digital age provides competitive advantages. It theoretically argues the nature of e-retail businesses and social media platforms and empirically tests research hypotheses. In doing so, the book provides a guideline to understand e-business model alignment and optimize marketing and communication channels.
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